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Generally speaking, technology innovation seems belong to the subject of science. But as a matter of fact, it is more like a humane system. Consequently, it is a kind of both technology and art. Let’s take a close look at Nigel Beck and Bill Gates. Nigel Beck, the chairman of Power Org, was a literature student originally while Bill Gates was a law learner. However, they both turned out to be successful business men and to make great achievements which have nothing to do with what they had learned in university. If we continue to hang on the academic concern, how can we achieve innovation and make it more successful? Only absorption enables us to get the things at hand done and to achieve innovation and success. After several years’ growth, DINGHONG has concluded its nourishing experiences as follows: It is of utmost importance to act with absorption and attention, regarding to either technology research or after-sale service, and simultaneously to guide with research and to back with service. This is DINGHONG, to start business with passion and to develop step by step.

According to the prescriptions of DINGHONG, DINGHONG will take initiative to follow after-sale service of each sold product. One famous foreign paper package company in Shenzhen had bought a piece of equipment of DINGHONG. And then the after-sale staff of DINGHONG called on the company to get feedback. They were warmly received by the head of the production department and told the good situation of the equipment. Basically, this equipment, either its operation template or its sampling, meets the technical requirements. The head also told the after-sale staff that there were two lasers in the company; one was imported while the other was bought from DINGHONG. But honestly speaking, the quality of the imported one is better than that of DINGHONG. Then the after-sale staff of DINGHONG decided to go into the plant and get to know the difference. The head asked the workers to show the operating process on scene when the operator pointed to the laser of DINGHONG and said, “This equipment shows better stability in operation and is easier to operate.” To put it simple, the laser of DINGHONG is easier to operate and there is no actual difference in their performance. The head showed his sincere admiration towards the products of DINGHONG once he learned the truth. As the after-sale staff of DINGHONG said to the workers, the laser cutting machines of DINGHONG were designed according to the international standard with fashionable appearance, meticulous interior, friendly man-machine interface and high performance-price ratio. Most manufacturers home and abroad mainly focus on the sales volume in the market without realizing that service is also of great significance to improve core competitiveness of brand. However, DINGHONG men do realize the fact and begin to put in into effect. In order to establish independently developed brands, they determine to do technical work heart and soul and to provide heartfelt service.

On the market of high power laser machining equipments, there are many famous multinational corporations at the front while low-cost local enterprises at the back. Then where is DINGHONG situated and how DINGHONG to face up this problem? As a matter of fact, all the leading local enterprises of the competitive industries have the same situation as DINGHONG. DINGHONG men give out their answer to this question with ten Chinese words, “To do technical work heart and soul and to provide heartfelt service.” DINGHONG possesses an excellent team of research, including the senior professors of the first generation of optical research, a collection of middle-aged elites and also the outstanding graduates. In order to ensure smooth research, DINGHONG has spent 10% of the sale volume on researching and developing year by year. What’s more, since enterprise culture benefits the researchers’ innovation, DINGHONG has kept on automatic developing and innovating all these years with the enterprise itself as its subject. At the same time, DINGHONG has adopted the measures of introduction, absorption, digest and recreation towards the advanced foreign technology and technology from universities and research institutions at home. Obviously, DINGHONG is a successor and the successor has excelled the Predecessors. In the innovation economics, there are two kinds of innovative driving; one is technology pushing force while the other is market pulling force. The development and innovation of DINGHONG’s products are the outcome of these two driving forces. DINGHONG sticks to the docking of technology and market, concerning both the pushing force of first-class technology and the market pulling force. It’s not exaggerated to say that DINGHONG men provide heartfelt service all along because they have the foresight to recognize business opportunities and challenges. They are working hard to create competitive advantages for the customers and grow together with them. As we all know Toyota Motor Company is the most profitable automobile manufacturer, and most other manufacturers take it as the biggest rival. However, nowadays they suddenly realize that it’s better to serve the customers heart and soul instead of competing with Toyota, otherwise, they will never catch up with Toyota. The leading, constantly innovative and ever-going service of DINGHONG make it win the customers as well as the market.

It’s said technology and innovation are the bases of life while the core competence of expansion. Naturally, enterprise culture and harmonious development are the base of stability. Without breakthrough, there is no innovation. In the enterprise culture of DINGHONG, to do technical work heart and soul and to provide heartfelt service is a key element. Enterprise culture is a kind of spiritual concept that enhances cohesion, adaptability and sustained development power, and the integration of the staff’s humanistic quality. Besides, enterprise culture also reflects a value system called “holding together in life and death” which requires the staff to be integrated into the enterprise so as to collect their dreams and improve the interactive, open and international learning function. “To do technical work heart and soul and to provide heartfelt service” is able to create values for the society and create wonderful life for the staff. In DINGHONG men’s eyes, it is necessary to recognize the strategic importance of the competition in technology and service and to improve the core competency of brand. The principle of “To do technical work heart and soul and to provide heartfelt service” has been widely accepted and approved by both the customers and the rivals. All the efforts DINGHONG has made witness its rapid development and its mutual growth with the customers, so as to ensure its sustainable development.